10 Ways to Succeed in Software Public Relations

Software public relations is becoming increasingly important in the very crowded technology marketplace. Without a strong PR presence, it's impossible for software providers to gain traction and establish themselves as thought leaders in their fields. More than ever, success in software public relations demands finesse, expertise and a keen understanding of the most effective tactics for raising the profile of solutions and software providers among targeted audiences. Learn about 10 of the most effective tactics here.