It’s not the hourly rate, it’s where your money actually goes.
When choosing a development partner, most companies compare hourly rates. But the real question isn’t how much per hour? It’s how much of your budget actually goes to development?
It’s a metric we track closely to make sure we’re maximizing value for our clients, so it was shocking when we recently reviewed an actual offshore estimate for a software build with full fidelity Figma designs. While the rates looked low on the surface, only 37% of the budget was going toward actual development. The rest? Extra layers of management, inefficiencies, and hidden overhead.
Offshore: Only $37,000 builds your product - everything else goes elsewhere.
The Gnar: $72,000 goes directly to development - nearly double the value.
Here’s a different way to look at it, breaking down the same estimate by hours per role.
Here’s why budget allocation impacts your project’s success:
It’s easy to be tempted by low hourly rates. But in software development, what you pay for matters more than what you pay per hour.